Welcome to the Era of Open Time Marketing
Have you ever thought about how nice it would be to send marketing e-mails that dynamically adapt at the time of open depending on device, location, time of day, and weather? This is exactly what Picsonal offers, plus more.
From send-time marketing to open-time marketing
A marketer’s control over e-mail content typically ends directly after the distribution. Once an e-mail is sent its content remains fixed for every recipient. Picsonal changes this by determining the content of every e-mail dynamically – at the time it is opened. The web based tool delivers images and links in real time while considering numerous open-time factors such as weekday, recipient device, your latest company tweets and much more. Manually exchanging content after distribution is also possible.
Picsonal lets you surprise your recipients by delivering the latest and most current content for any situation. You, on the other hand, will not be surprised at the high ROI this generates.
Efficient production and optimization
Campaign production becomes much more efficient with Picsonal. Every single element in your e-mail can now be exchanged for up-to-the-minute content – all without editing the HTML code. Picsonal also enables multi-variant content tests without the challenge of producing multiple versions of a campaign.
Never before has content been so flexible
Don’t give up control of your content. Your product is sold out shortly after sending the e-mail to promote it? Exchange it for an alternate product. This way you don’t waste valuable recipient clicks and you enhance the demand for another product in your line. You have new daily offers, company news, or tweets? Just integrate them into the campaigns you already distributed. Your recipients will enjoy it! Your marketing, social media, and PR teams too, by the way.
No integration needed
Picsonal can be used in combination with any e-mail distribution platform. No adaptation. No integration. You just need to insert the links generated by Picsonal into your campaign. Done!